The Dream

The idea for Alautus came right after I had my first son. Newly postpartum and quickly back to the office, clothing and how I felt in clothes burned front and center every day as I navigated spit ups, a new postpartum body and a newly promoted executive role at the Dallas Stars. I desperately wanted to get back to the office after a short maternity leave. Grateful for a healthy baby, maternity leave (even if brief) and a job to return to, I yearned to feel polished again after many, many days covered in spit up, changing diapers, and no time for my own self care. In the mornings, I noticed my husband putting on his custom tailored suits and how sharp he always looked.  He spent little time picking out his outfits with his well-organized closet of perfectly fitting tailored workwear.  My male colleagues mentioned blazers and suits with the casual "Oh I am getting fitted this afternoon" or "New season new suit" as they were accustomed to the luxury of custom suiting for men (particularly in professional sports).  I wanted this feeling.  I wanted to go in my closet and pick out a power suit that fit just how I desired and had my own personally chosen details on the blazer and pants.  I dreamt of that feeling but could not find a company that offered women-focused tailored clothing (that were elegant but with a little edge).  Day after day of looking at existing brands, researching fabrics (my favorite), and dreaming of how fun it would be to have a closet like that, the idea for Alautus hit me.  If I wanted this, many other women would want it to and the vision for Alautus crystallized instantly.  Welcome to our journey to reimagine custom suiting for women.  Welcome to Alautus!

XO 

Alana