Alautus is grounded in the mission to get women to live on their terms and change the world around them for the better. I was a sports executive with the Dallas Stars NHL team when I noticed that my male colleagues, the athletes and other executives were catered to with custom suiting and tailored clothing. I was the highest-ranking female at the team but did not have the same options when it came to personal style and polished suiting. This was the initial spark to build Alautus. Suiting and tailored clothing served men and ignored women. Needing better suiting for myself, I dug into the world of suiting, tailoring and started Alautus to give women the options I wished existed.

There is so much joy seeing how each woman personalizes her piece. My goal with Alautus is to bring the confidence-infusing experience of tailored clothing to women and give them a way to make their clothing uniquely theirs. We want our clothes to help more women get comfortable using their voice starting with their wardrobe. Women should live life on their own terms, build a career on their terms and dress on their terms.

XO, Alana